On looking deeper, it was found that this was driven by two things -ģ0-35% of the growth was driven by increased IAP integration in various hypercasual mini-genres, most notably Puzzle. This left us slightly confused given the dropping YoY Downloads growth rate and how Hypercasual monetisation is primarily front-loaded. When analysing the IAP revenue trend for Hypercasual, we found that YoY IAP growth rate started increasing over Q3 and Q4 2019. Trend #6: One last thing to sink your teeth into. Said differently, a double digit growth rate is impressive, but the rapid deceleration of growth rate is quite concerning for the future health of the sub-genre at a fundamental level. Trend #1: Even though the market is still growing in absolute numbers with double-digit YoY growth rates, the rapid deceleration of YoY growth rates signals systemic concerns across the Hypercasual sub-genre. But to quickly recap, there are 5 key trends to help peer into the future of Hypercasual. While 2019’s Arcade predictions covered this in some depth, our recent article - Four Reasons Why the Hypercasual Gold Rush is Coming to an End - dived very deep into what is in store for the future of the sub-genre. Hypercasual downloads reached new heights last year, peaking at ~1.8Bn in Q3 2019.Īt the same time, the sub-genre’s YoY Downloads growth rate trend tells us a different story. It is no secret that Hypercasual has seen massive downloads growth in the past 2 years.
All of which shall provide a sneak peak into whats to come in 2020. Between Hypercasual and Coloring Games, the other sub-genres of Arcade also saw interesting moments and movements - including the revival of a forgotten sub-genre, an interesting new player entering Idlers and one sub-genre being absolutely ripe for innovation.
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